The best e-commerce experts on the planet are saying you don’t exist unless you’re online. As the online marketplace continues to dominate the buying world, this adage becomes more applicable by the day. Ecommerce website design is the way to catch the customer. For retailers, this means that if you don’t have designed an E-commerce website yet, you can be restricting yourself from meeting revenue targets and realizing your full potential. What does eCommerce website design entail exactly?

A website that allows individuals to purchase and sell physical goods, services, and digital products online rather than at a real store. A business can handle orders, receive payments, manage shipping and logistics, and provide customer care through an e-commerce website.

Whatever type of e-commerce site you want to construct, the first thing you’ll need is an e-commerce platform to guide you through the process.
On the market, there are three primary types of eCommerce platforms:

Open-source platform

Open source platforms are like a blank canvas that can be transformed into any type of e-commerce website with enough time and effort. However, because you’re starting from scratch, you’ll need a coder and a designer on hand.

Magento, which lacks a native theme editor, and WooCommerce, which is essentially an e-commerce plugin, are examples of open-source systems.
You won’t be limited in your ability to construct beautiful and unique websites with such eCommerce solutions, and you won’t have to build core commerce features from the ground up.

SaaS platforms

SaaS platforms provide an e-commerce shop design experience right out of the box. A drag-and-drop visual editor can create a business in a few hours, but the cost is limited customization and the inability to add bespoke features.

Squarespace and Wix are two examples of SaaS website builders.

  1. Wix is a user-friendly website builder with up-to-date, fully configurable layouts. With Wix’s unstructured editor, you can drag items to any location on a page.
  2. Squarespace is just as stylish but isn’t quite as user-friendly. The editor on Squarespace is organized, and elements automatically fit into columns.

Commerce without a leader or headless

Initially, with a robust commerce engine on the backend, headless commerce solutions are created with flexibility in mind, allowing you to create differentiated shopping experiences wherever. Unlike the other e-commerce platforms, headless commerce separates the front end and back end, allowing you to switch platforms at any time. A more intricate process, on the other hand, necessitates the use of additional systems.

BigCommerce is an example of headless commerce and an open SaaS platform.
Shopify, for example, has a headless commerce service, but it comes with strict API call-per-second constraints.

build ecommerce website

Each one comes with a set of tools for setting up an online store, including a page builder, a checkout page, payment gateway connections, and more. The levels of variation between those eCommerce platforms are:

  • Customization
  • Performance
  • A set of built-in features
  • Flexibility

Free tip for e-commerce website design

When it comes to creating your own e-commerce business website, the greatest thing you can do is look at what’s currently out there and see how you can improve your own. Consider what your competitors are doing and what you can do to distinguish yourself from the pack. That could include adding payment methods (PayPal, Shopify Payments, or Stripe), shipping prices, or gift cards to your shopping cart.

On the other hand, you can choose to develop a customize boutique area for online shopping, where clients can use a print-on-demand service to add their own names and other features to products.

What design makes the best e-commerce website?

The average e-commerce website builder today has several great features for making a great first impression on your visitors and keeping them coming back for more. Going above and beyond high-quality product descriptions and photographs to showcase what makes your online business unique is a terrific approach to maintaining long-term sales.

best ecommerce website design

Just keep in mind that you’ll need the correct tools to get started; Magneto, Squarespace, WordPress, Volusion, and other popular eCommerce website builders can only do so much by themselves. You may also need to look into plugins and add-ons to add more functionality to your site or consider hiring a professional. The main factors of perfect online sites are given

1:Easy to use the navigation

ecommerce website navigation

All of the UI elements that visitors can utilize to get specific information on your website are referred to as navigation. Header navigation menus, product category pages, filters, on-site search, and footers are examples of these. Assume your ability to construct custom navigation pathways is limited by an e-commerce platform. In that situation, you’ll have a beautiful but broken website that few customers would want to use, and your conversion rate will suffer as a result.

A well-designed, easy-to-navigate website can be the difference between a customer exploring and a customer paying. Customers can check out on any device without interruptions thanks to BigCommerce’s simple, straightforward platform design. We make a once complicated process simple by improving the online purchase experience.

2:User-friendly experience

The success of an eCommerce website depends on its ability to respond to mobile devices. More than 46% of consumers use their cellphones to complete their full purchasing process (from research to purchase), with nearly 75% admitting to abandoning sites that aren’t mobile-friendly. A flexible e-commerce platform can ensure that visitors using a variety of devices have an equally positive on-site experience – with no design limitations.

Shopify and BigCommerce is a popular e-commerce platforms for creating a beautiful mobile store that is optimized to enhance mobile sales with minimal effort. Users benefit from our platform in the following ways:

Themes that are mobile-friendly.
Images have been resized and served in a mobile-friendly format.
Pages for mobile devices that are optimized for performance and interaction.

3:Minimalistic product pages

Minimalism is gaining popularity, and whether it’s in art, architecture, product design, or interior design, there’s something refreshing about the focus on space and simplicity.

It’s a movement in product design that creates simplicity by removing everything until you’re left with the bare essentials, resulting in a clean look.

  • Designing a minimalistic product
minimal product website design

While minimalism appears simple on the surface, it takes a great deal of thinking, effort, and time to create and develop a minimalist item. There’s a certain allure to a product that doesn’t distract from the user experience and doesn’t appear to have features that compete with one another.
The idea is to “subtract till it breaks” as a general guideline. To put it another way, the designer must update and delete features from the product until it reaches its purest form while maintaining its intended functionality. The toughest challenge for product managers and designers is to strike the right balance between new functionality and minimalism. Although emphasizing visual purity is important, if it comes at the expense of your product’s capabilities, you’ve gone too far and exposed your goods to market competition.

If you applied minimalistic products to your websites enhancing your user experiences creates a product that is timeless in its appeal. Timelessness is undisputedly a quality characteristic of great design

4:Safe and secure payment processing

Not just for the safety of customers, but also for the protection of business owners, data protection and security are critical. It is critical to have and maintain secure payment methods in order to safeguard yourself and your clients.

Security and fraud protection are important issues because more credit card-related purchases are made online. Safeguard that your organization has secure payment technology policies and procedures in place to ensure the integrity of current and future transactions.

At this moment, businesses are transitioning to digital and online platforms in order to maintain their profitability. The demand for security is at an all-time high, and business owners must improve client safety and safeguard their websites in order to preserve trust.

  • Security add-ons

Sure, you may be aware of the importance of having an SSL certificate for your website’s URL and other basic security measures in place, but secure payment procedures require more cooperation, work, and understanding.

If you manage an online business or want to add an online shopping cart to your firm, the safety of your clients should be your top priority.

Threats to your security might come from everywhere, which is why you must implement checks and specialized credit card processing rules to protect important client information.

Design Differences Between B2C and B2B Ecommerce websites

To create a high-performing website, you must first determine who your target audience is and how best to contact them. Ecommerce websites for business-to-business (B2B) and business-to-consumer (B2C) have the same goal: to make a transaction. However, the methods used to achieve that purpose are considerably different.

difference between B2C and B2B website design

Brand awareness is the most important factor for B2C businesses. A strong online presence and a recognized brand (consider this when choosing your domain name) equal a larger part of the total addressable market.
Lead creation is a significant priority for B2B companies. B2B brands must maintain a consistent pipeline of warm leads due to their specialty market and lengthier purchasing cycles.
Let’s look at what this entails in terms of design.

Customer intent differences between B2B and B2C model

A necessity motivates both B2B and B2C purchases. However, the underlying causes for such demands are distinct. You can also check this article on e-commerce models

Business goals drive B2B customer intent, supported by a collection of other individuals (stakeholders, teams, consumers, and end-users). Product research schedules are longer and the list of requirements for evaluating items is more complex when there are numerous individuals to please. That’s why B2B e-commerce sites focus on converting top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) visitors to prospects, then converting them to customers through a combination of online (email marketing, eBooks, social media, online demos) and offline sales (phone consultations, in-person demos, etc.) strategies.

B2C shoppers respond to pressing demand. While most people search around, comparing product features and prices, they spend less time at each point of the sales cycle. Unlike B2B buyers, who devote more time to data-driven product research and contemplation, B2C buyers are more likely to act on impulse, making them more susceptible to a variety of cognitive triggers activated by our bias:

User friendly

The user experience is important for both B2B and B2C customers, but it must take into consideration differences in intent and purchasing process. The ecommercefix team has identified five key points between B2B and B2C website UX requirements:

To enable long decision-making and sales processes, B2B design must accommodate lengthier content.
Every piece of B2B content must address two audiences: “choosers” (decision-makers) and “end-users.”
Product information for B2B customers should be lengthier and more detailed, with a clear overview of integrations, capabilities, and regulatory requirements. Customers, both B2B and B2C, are price-conscious. B2B pricing circumstances, on the other hand, are more complicated. To aid decision-making, provide B2B buyers with several pricing ranges, pay-per-usage scenarios, or calculators.

B2B websites, like B2C businesses, appeal to a variety of customer segments with diverse sizes, industries, and operational budgets. To appeal to all targets, B2B websites must build a more diverse, audience-based navigation.
When developing an e-commerce platform, a B2B company must do everything necessary to improve the appearance and style of its website in order to deliver the best possible user experience. This can be accomplished by:

  • Ease of Use is a term used to describe how simple something is to use. Everything on the website needs to be easily accessible. The ability of a customer to access the site quickly and easily is critical to the purchasing process.
  • Reviews and logos A wide range of customer and logo reviews and testimonials can reach a wider audience by offering reliable information.
  • Action Prompts (CTAs). What happens when a customer expresses interest in a product? Creating a well-designed call-to-action that grabs attention and sends customers in the proper direction can create leads and increase profits.

Designing an eCommerce Websites: 5 Best Practices

A successful eCommerce marketing plan includes incorporating branding components into your content design. It aids in the aesthetic consistency of the design. It also aids the audience in making a connection with your brand.

ecommerce websites branding

Make Use of Your Branding Elements

You may improve your branding by performing the following steps:

  • Select a Brand Purpose That Is Clearly Defined
  • Spend time honing your company’s purpose, vision, and values. This business approach will aid in the identification of your target audience as well as the depiction of a clear brand story.
  • For example, Dove’s brand goal is to boost females’ confidence all around the world. This personal care firm doesn’t sell high-end cosmetics; instead, it strives to make “ordinary” women feel remarkable, as evidenced by its website language and graphics.
Choose the Best Typography and Illustrations

The images on your website, logo variations, typography, and fonts you use must all be in line with your brand’s personality. Encourage your in-house design staff to choose the best pieces from your inventory. Create a Pinterest board or a webpage to showcase all of them.

Use high-resolution graphics and images

Encourage your UX team to use graphic design components such as apertures, patterns, and other aesthetic graphics to give your website a unique look. These can be used in marketing brochures and commercials as well. By displaying products in real-life circumstances, high-quality and original pictures can improve image SEO as well as the user experience. As a result, an immersive e-commerce website design is built.

Graphics make it easier to communicate messages while also promoting a happy environment. In eCommerce websites, there are a plethora of options for displaying graphics optimally.

Optimize for Displays with a High Pixel Density

The Device Pixel Ratio (DPR) is a simple method of multiplying image dimensions to convert logical pixels (what you see when you look at your device) to physical pixels (the actual amount of pixels on the screen).

A broader image with less clarity will look better on devices with a DPR of 2 than a narrower image with better quality. Despite the same file size, an image with a higher DPR count on the website will appear sharp and clear.

Include product demonstrations and videos.

Product videos improve the user experience on a website and assist shoppers in making rapid purchasing decisions. This has a significant impact on conversions, which leads to increased revenue. These movies are helpful in telling a compelling brand story, keeping visitors informed, and answering frequently asked shopper inquiries.

The following strategies can be used to add videos to an e-commerce website design.

Product Demonstrations
While keeping visitors engaged, product movies provide an in-depth look at the product’s features and benefits. These movies tell the prospective consumer about the desired attributes of a product, whether it’s a five to ten-minute video or a succession of visuals showcasing the main elements of the shop’s products.

Optimize the Site’s Loading Time

According to a recent survey conducted by Akamai, the suggested eCommerce site load time should not exceed two seconds. In fact, every year, a one-second delay in loading time costs Amazon 1.6 billion dollars in sales. As a result, a poor site load time can damage conversions, raise bounce rates, and hurt other user engagement metrics.

Take a look at some of the most efficient strategies to make your e-commerce website faster.

Reduce the time it takes to get to the first byte (TTFB)
The time it takes for a page to fully load is referred to as TTFB. A fast TTFB can transmit items to a web browser quickly, such as HTTP requests, process requests, and response times.

Select the Best CMS Platform

Ecommerce website builder

SaaS eCommerce platforms like BigCommerce, Shopify, and Squarespace are gaining popularity as a result of their innovative features. However, some site owners opt to construct an excellent eCommerce design using a CMS platform (WordPress) and its e-commerce plugin (WooCommerce).

Some platforms which are not made for e-commerce may struggle during traffic rush. However, Ecommerce stores are the best option to set up with open-source hosting solutions. Content management systems (CMS) are intended for e-commerce websites, while others are built for broad web publishing.

Use Design Principles for Accessibility

Designers simply see accessibility as a nice-to-have feature. Availability, on the other hand, allows businesses to expand their customer base (15 percent of the world’s population has a disability), as well as protect them against costly accessibility litigation. The Americans with Disabilities Act requires internet sellers to meet certain accessibility standards (ADA).

If you follow the guidelines below, including accessibility to e-commerce site design is simple.

  • Alt text – Must include in all photos used on the website. This allows screen readers to comprehend the message, making your store accessible to everyone. Videos stop set to automatically play. People with impairments should also be able to use a keyboard to access it. Closed captions and transcripts should be available on all of your product videos.
  • Text – Create product pages that are detailed and have a clear title on them. Long paragraphs should be broken up into smaller paragraphs or bullet points. Instead of using the phrase “Click here,” utilize descriptive text links that clarify what the user is clicking on. Make links that are a different color from the rest of the text. Also, make huge clickable areas a priority.
  • Colors – Avoid using bright colors or color combinations that may cause problems for people who are color blind. To make your store accessible to persons with color deficiency or learning difficulties, use visual separation (such as whitespace or borders). Web accessibility requires you to make your page visually usable.
  • Web development – Avoid harsh coding, which might cause problems with assistive devices such as screen readers and speech recognition. You can use a semantically-coded interface to make it easier for screen readers to access the content.

Make Colors Work in Your Favor

One of the most effective strategies in an online branding toolset is color. In fact, approximately 85% of customers perceive color to be an important consideration when making a purchase.

Make strategic use of brand colors to elicit various emotions in your audience and urge them to take action in your favor.

Important Note :

Your website is the public face of your company. If a brand appears cold and not friendly and its layout is out of fashion or unpleasant no one wants to shop at such stores.

The above methods will encourage customers to spend more time on your eCommerce business, boosting the likelihood of a sale.

Checklist for Creating the best e-commerce store designs in 10 Steps

Homepage
A homepage serves as a digital showroom for your online business, serving as the first point of contact between you and a possible customer. With only three seconds to make a strong first impression, you must be strategic with your homepage design choices.

These components are commonly use in high-performing e-commerce homepages:

A logical grouping of product categories, either in the header or in the sidebar.
The main product or current deals feature in-hero photos (or image sliders).
Recommend products, trending items, or product categories are present in a curated manner.
To increase retention, enter and exit pop-ups or sticky offers.
However, the structure outlined above is not straightforward. The appearance of your homepage will be decided by two factors: your industry and the tastes of your clients.

This is the category page

Category pages help you arrange your products and make them easier to find. Customers that are digitally distract expect quick information, especially on mobile devices. As a result, you must provide customers with easy access to the things they desire.

Category pages must be optimized for search engine optimization in addition to being important for user experience (SEO). Incorrect parent-child relationships can lead to duplicate material and lower your search engine rankings. As a result, make sure that each category page:

Has a keyword-friendly, descriptive URL.
There are different texts for each category description.
Fits into your entire information architecture logically.
Additional filters are available for sorting product suggestions.

Product page

For e-commerce, the design of product pages is critical. Your traffic and conversion stats will never increase if your listings are unappealing, whether you offer t-shirts or tires. At the absolute least, your product page should include the following:

Photo of a high-quality product (s).
Name, color, size, price, and important features of the product
Buttons to buy and save for later.
Description of the product in detail.
Customer testimonials/social evidence
Products that are similar (upsells and cross-sells).
Then you can add some extra features like countdown timers, video or augmented reality demos, in-store check-in, back-in-stock alerts, and more.

The example product website is stream and user-friendly, providing visitors with a general overview of the company’s products while still allowing for specifics and comparisons.

Checkout page

Most of these can be avoided by improving the design and flow of your checkout page.

Allow first-time customers to use ‘guest checkout,’ and then prompt them to create an account with you once they finish their purchase.
Reduce the number of form fields that are require. The checkout flow for e-commerce websites has an average of 12.8 fields. However, you can fit all of your customer information within 6-to-8 fields.
List all of the payment methods you accept in a clear and concise manner (e.g., debit or credit card, Apple Pay, PayPal).
Before they check out, inform them of any possible expenses. Placing a sticky banner advising users of the ‘free shipping’ threshold, including handling fees into product pricing, and applying relevant sales taxes automatically pre-checkout are all options.

About us page

Don’t consider your About Us page as an afterthought, especially if you’re in B2B eCommerce: 52 percent of business customers say the About Us page is one of the first things they look for on a vendor’s website.

There are a variety of approaches to creating an appealing “About Us” page for an e-commerce business:

  • Tell a tale about the products you’re selling.
  • Introduce yourself and your group.
  • Showcase your company’s ideals.
  • Describe how you work.
  • Talk about your background.
  • Alternatively, express your vision for the future.
  • Keep the language short and to the point in terms of design. To support your message, avoid sales pitches and CTAs and instead rely on the outstanding team and product graphics.
Optimized search engine

For both large and small businesses, an on-site search engine is vital to the long-term survival of an eCommerce website. Any firm must prioritize making the client journey as simple and straightforward as feasible. An on-site search engine speeds up the customer’s trip by allowing them to swiftly and easily obtain their desired results.

To provide an outstanding on-site search experience, follow these steps:

  • Make it easier to find the search bar.
  • Suggestions for auto-completes are welcome.
  • Give you a list of terms that have been misspelled.
  • Analytics can be used to personalize search results.
  • Support image searches in addition to text searches.
  • When creating an on-site search engine, companies should keep the mobile experience in mind. The search capabilities of an eCommerce site must be suitable for mobile scrolling and capable of handling a smaller screen.
Account login and registration forms

Don’t get too worked up about login forms. They should be quick, smooth, and frictionless.

Request that the shopper first supply basic information (email/password) or connect with one of their social media accounts. Remember that every additional step taken during registration raises the likelihood of churn. Wait until the registration is complete before requesting shipping and billing information. Allow consumers to save and re-use their information in an address book, which would benefit everyone.

A long and confusing login form can turn off a consumer before they’ve even completed a transaction, preventing a long-term customer from making a purchase and removing them from a company’s communication line.

Clark’s account registration is a simple process that is straightforward to locate and use.

Newsletter and opt-in form

A well-executed e-commerce email marketing campaign can increase recurring visits and conversions to your website. However, before you market, you must first create your email list.

Give your newsletter a prominent spot on the site and a sticky or pop-up version in the footer to encourage subscribers. You can also provide a minor discount for a membership to entice first-time buyers.

Jeni’s Splendid Ice Creams places their newsletter sign-up form in the center of the screen, making it easier to sign up than ever before.

Legal website requirements

You must ensure that any eCommerce website you develop is legally compliant with any applicable data privacy rules before launching it. Recent rules, such as the GDPR in Europe or the CCPA in California, have a direct impact on data gathering and utilization, especially for larger businesses. If a website utilizes cookies, it must confirm that users have given their consent.

GDPR and CCPA have already had an impact on eCommerce websites, with global e-commerce sales falling by 8.3% the year after GDPR’s introduction. These can assist you to avoid legal complications in the future and indicate to your customers that your site is compliant.

Each organization must set up the following three things before launching a website to assure compliance:

  • Privacy policy page
  • Terms and Conditions
  • Disclaimers

Lesson learned

Designing an e-commerce website is more of an art than a science. The goal is to constantly develop a store homepage with high-quality information and simple navigation. Making your unique selling proposition clear, showcasing your products with eye-catching photos, and encouraging social sharing are all ways to achieve this goal.
It’s now easier than ever to create an e-commerce website. Many large and small businesses were previously unable to participate in the internet marketplace due to an exceedingly technical and time-consuming approach.
Good eCommerce website designs are readily noticeable. They usually rely on five main components:

  • The reputation of the brand is well-establish.
  • The navigation is simple.
  • Information architecture that works.
  • Product landing pages optimization.
  • Easy Checkout.

While they may appear to be easy, they are frequently anything but. The site may have simple navigation, but if your pages are unattractive or distracting, you won’t keep customers on it for long. To build a quality e-commerce website, each of these five parts relies on the others. After reading this post, we hope you understand the essential need for ecommerce website design lastly, Do you find this information useful give your feedback and queries about the business solutions to the Ecommercefix team in the comments section Good Luck!

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